In early 2024, we at Agencies Factory were invited to showcase an exhibition at The Grey Space, in The Hague. For this event, we aimed to bring our ‘Honeymoon Motel’ concept to life in a physical installation. We crafted two large fabric sheets (3.5 x 6m) using second-hand white clothing, designed to evoke the ambiance of an early ‘90s honeymoon hotel room. The installation was intentionally open-ended, allowing visitors to interpret it in their own ways—it was fascinating to hear the diverse meanings they found within it.



