We at Agencies Factory were planning out a to release a soccer kit for the summer of 2024. The concept of the shoot was unconventional: our aim was to envision the polar opposite of someone who wears a soccer kit and then blend the two contrasting styles into a single, cohesive look. We decided to style the soccer kit with a full gimp suit underneath.

This creative challenge led us to the scenic location of Koblenz, Germany, for the shoot, as it was near the model’s hometown. Capturing images in public with a model wearing a gimp suit added a unique and challenging twist to the project, but the effort proved worthwhile. When the kits were finally launched, the response went beyond our expectations, selling out in record time.