Keller is the second concept we’ve collaborated on for Utrecht’s Club Basis, brought to life through Delano Legito, a trusted partner we’ve previously worked with. The concept of Keller captures the essence of clubbing journeys – from bright to dark sounds that open the dance floor to deep and driving drums to close off the night.

We at Agencies-Studios created the full branding and visual communication for Keller. Our goal was to create a sense of depth and immersion through visuals, made possible by the colour palette we selected. The images below were crafted using AI, blending self-shot photos of the club’s unique features with various prompts to produce a unique visual language.