PERKULMADE is an Amsterdam-based fashion label that has been hand-making its apparel in-house since 2022. Built on a deep love for garment-making, the brand represents a new generation of clothing—one that embraces independence, craftsmanship, and self-expression.

We were asked by PERKULMADE to create a new logo that reflects their bold and intricate approach to design. Known for sharp, attention-grabbing details and hardware, their pieces embody a distinct personal energy that resonates with their close-knit community. To capture this spirit, we developed a logo that fuses contemporary aesthetics with a nod to Amsterdam’s design heritage. The ‘P’ in the logo stems from the city’s own iconic ‘Krulletter’ font, grounding the brand in its local roots while maintaining a modern, edgy appeal.

As a studio, we take pride in working with brands that challenge conventions and redefine their industries. PERKULMADE’s new logo is a reflection of this philosophy, celebrating craftsmanship, individuality, and the power of a dedicated community.